Winning Customers: A complete guide for content producers

 

As a journalist, after my graduation, I realized that the news world today is on the internet. I searched for some jobs in my occupation area, and it became clear to me that there are a great number of opportunities for communication professionals on the web. I started to study and was introduced to content marketing.

I got to say to you that this field is very interesting, and is not actually journalism, so I tried some courses, read some books and started my portfolio. In the beginning it was difficult, I didn't have the experience. So I entered some freelance websites and some people hired me for some projects. I charged a little first.

Therefore, I got more experienced, some business companies hired me for some jobs, and I work for a news blog, writing about politics, economics, technology, health and many more. In a year I wrote more than a thousand articles and got paid very well. It was a great time for me as a journalist and content producer.

I know that starting a career as a content writer and producer is a difficult quest, and still is. So I want to help some new professionals to get their first job and I wrote this article. I hope you like it. There are some great tips that can assist you in making a difference, afterall, we, people of communication, need to help each other.

ENJOY IT!

Digital World

Some people consider these contemporary times as a digital world. In this context, content is king. Business companies, small, medium and big are searching for high quality content to attract consumers, and retain their clients. It's important to generate leads, boost sales and the communication professional enters the scene.

With the right abilities and knowledge you can become a requested professional and build a successful career as a content producer. It's important to know how to get in touch with your clients and stand out in this competitive market. You need to have the right tools, build a good portfolio, and be exceptional. It's not easy, but not impossible.

1 - Define your niche and target audience

Before you start to look for some clients, it's important to define your niche and target audience. You need to know which area you are more experienced and have more knowledge. Ask yourself: What kind of content do you like to produce? Who are your ideal consumers? Think about that to get started.

2 - Build an impressive portfolio

The portfolio is the vitrine of your work. It will show to your clients your abilities, experience, and the capacity to produce high quality content. It's important to get together your best works like, articles, social media posts, videos and any other content. They need to be relevant to your niche as well.

3 - Create a professional site or blog

I got to say that a blog is like a content producer house. This is the place where you will present your portfolio, share your knowledge with others, and connect with possible clients. A professional design and a Search Engine Optimization (SEO), are necessary, as some analysis tools to certify that you are getting in touch with your audience.

4 - Create high value content to attract leads

A great way to attract potential clients is to create contents in your blog or site and share them for free in social media platforms, blogs, or sites. You can include some informative articles, ebooks, webinars, or any kind of content that is relevant to your target audience. This way is easier to become a specialist in your field.

5 - Use social media to promote yourself

As a content producer you need to get in touch with your target audience, so it is necessary to mark your presence in the social media platforms like Facebook, Instagram, Linkedin and Twitter. It is important to promote your work regularly and interact with your followers, to increase your visibility and build relationships.

6 - Go to events, workshops and conferences

A content producer needs to go to events which are great opportunities to connect with possible clients, do some networking with other professionals, and learn about the late tendencies of the market. So, participate in workshops and conferences, to raise your visibility, and meet new people in your field.

7 - Use freelancers platforms and sites on the internet

It's easy to find on the internet a great number of freelance platforms where you can find new clients and expose your work as a content producer. You need to create a profile on these websites, define how much you will charge, and answer the project solicitations that will appear in your journey.

8 - Be persistent and proactive

Getting in touch with new clients as a content producer takes time, effort and persistence. Don't give up if you can't get immediate results. You need to continue with your hard work, improving your skills, creating new high quality content, and promoting yourself. Content producer is a great career with a lot of opportunities.

Executive Career: What's the big deal about soft and hard skills (Check it out!)

 

You probably have heard about soft and hard skills, and the importance of these abilities in personal and professional development. Nowadays an executive needs to cultivate some tools, improve himself, to stand out in the job market. It is necessary to acquire some dexterity in an area, an activity, and show it to the employer.

At first, the terms soft skills and hard skills were presented in training manuals of the American Armed Forces in the year of 1972. It mentions the importance of humanizing the soldiers so they could provide a better service to the citizens. Today business organizations are looking for executives with these two kinds of abilities.

According to Daniel Goleman, an specialist in emotional intelligence, soft skills are some behaviors which characterize our relationships with others and with ourselves. For example, an executive with an ability to be a great leader, a person that knows how to communicate properly, empathy, creativity, proactivity, and so on.

Furthermore, hard skills are some specific technical competencies, talents and qualities which are required for the executive, some study and actualizations about a subject. He can learn it with books, doing a course, talking with a person that is a specialist, etc. We can quote management of people, image edition, english proficiency, machinery operation, among others.

Importance of Soft and Hard Skills

In a business company, any position or function requires that the executive have some technical ability and also, behavioral abilities to work properly and get better results, being efficient and productive. Therefore, it's necessary to measure and develop the soft and hard skills, so the organization team can act the best way possible, improving the quality of the process and operations.

It's important to say that both abilities can influence the results generated by the executive inside the organization that he works. Although, measuring the soft and the hard skills are two different processes. The technical abilities are easier to analyze, like a professional that is good in software programming, for example.

The behavioral abilities, the soft skills, can be measured when a business manager asks an employee to do some activities related to leadership, or communication. He will then analyse his conduct, and see if the executive is properly capable. Both crafts can be developed in a proper time, helping the employee in his career.

Developing skills

The business company can test the soft skills when they are interviewing a professional to work in the future with them. Later, to develop behavior abilities in a business company, the manager needs to first carry out an assessment of his employees. He can recognize these abilities and stimulate his workers.

Now, to develop the hard skills of the employees of the business company it is necessary to offer the professionals, the executives, a way to improve themselves with technical abilities, like, graduation, specializations, master´s degree, and doctorate. A good idea is to offer the opportunities which can help workers to stay up to date with courses, lectures and workshops.

Five old technologies that were better than today's (Check out!)

 

We are living today in a Digital Era, immersed in the most modern devices that benefit humanity like never before. Nonetheless, some old fashion tech tools were better than todays in a lot of ways. We miss them! Checkout on this article five examples of antiquated products that were amazing for its time!

Indeed, it's important to say that technology is related to some equipment, services and tools which become old and are switched to developed innovations. In this regard, antique products lose their popularity or even cease to exist, in the passage of time, but that doesn't mean that they were worse than today´s.

In addition, not all of these actualizations are unanimous, a lot of people miss their old tools and defend that they were better than new technology gadgets developed nowdays. Maybe you have some of them in your closet. I can say that I prefer to use my record player to hear some music than my computer, for example.

Maybe I am nostalgic, but I would say that so are you. Do you remember old video games like Atari, Odyssey, Nintendo and Megadrive? To me they were better than all these hightech disposables with all the cool graphics and high speed, because in the past, they were more human, I think, with good stories and great music.

1 - The Clock Radio

I got a clock radio in the 90's and use it even today. It is beside my bed and I wake up every morning with it. Smart speakers are very used nowadays, they are tools which use artificial intelligence, like Alexia. The old gadgets were more objective, and they used to inform us the hour without all this unnecessary information. I need to wake up, I don't care about the weather!!!

2 - Video Store

In the old days I used to rent a movie on a video store which allowed me to rent five of them on a roll and I paid monthly the same as the new streaming service. Remember Blockbuster? They were great, it was a good opportunity to go out, get a video and talk to other people. Nowadays we get all in the comfort of our houses, but there's no more opportunity to talk with strangers about the new Steven Spilberg movie.

3 - MSN Messenger

Do you remember in the late 90's and beginning of the 20´s the old MSN Messenger? In those days when we got a new message, the app would make a specific sound, notifying us that someone was trying to talk. Today we have Whatsapp doing the same job but without the charm of the antique software.

4 - Broom versus Robot Vacuum Cleaner

Well I can say that a broom is not a technology tool but it is better than all these Robot Vacuum Cleaners in the market. They are great, everybody is using them, but they aren't perfect, the house still needs some assistance after we use it. Maybe someday we will have the housekeeper of the Jetsons Family!

5 - Metal Coin

Money, yeah, we developed digital currency, and it is very useful, in a lot of ways. But I don't know what happens with the digital coin if we don't have electric energy. I don't even know how it works with all these money chains, and tools to make more of them. I like the traditional metal coin to put in my pocket or save money on my pig bank.

Wanna buy a new notebook? Check out some info about the right configuration of the machine

 

Nowadays people are searching for a notebook with a great configuration that can help them use it in a lot of situations. In fact, a good portable computer has some advantages in comparison to a regular one. In both cases, the user can act on some different tasks, like browsing the internet, writing emails, watching videos, etc.


Still, before you buy a new machine, it is extremely important to get to know some information about the notebook. You have to understand some terms like RAM, SSD, and the generation of the processor. This will indicate if the portable computer has the right configuration according to your own needs.

The cost benefit is a characteristic that can guarantee that you are buying a product with everything you need with a low budget. This is a moment which requires some understanding of how the machine works, and if it has the tools you are searching for. So, it is necessary to obtain some information about the product.

The good news is that if you want to buy a good notebook you can search on the internet for more information and data about the portable computer easily. They are presented in e-commerce sites and grand technology corporations pages. You can compare the machines, their price, their configuration and choose the best for you.

The ideal notebook

First, it is important to understand why you are buying a notebook. Is it for studying? Playing video games? Will you use it for your professional activities? To watch movies? Maybe you need a top of the line computer, or one to use in a park. A basic disposable can help a lot with a great number of tasks.

Before acquiring a notebook, take a look at some information like the cost, processor, RAM memory, storage memory, video card, the screen and its resolution, and so on. If you need a machine only to study, there's no need to get a computer with the best performance, a basic one will do the job.

By the way, the notebook processor is like the brain of the machine. It can make the device faster and smoother, but it will increase the price exponentially. It will help to search on the internet, play video games and with heavy softwares. If you have the money, don't think twice, buy it! It is worth it!

RAM memory

Regarding the RAM memory, this is the place where the apps, softwares, applications and the operational system will get the fast data on the notebook. The more memory you get, the faster your machine. It is important to say that the minimum of RAM in a computer is 4 gigabytes. This means that a product with this configuration can do a lot of tasks with a low price.

Indeed, if you can buy more RAM do it. The reason for this is that a 8 gigabyte machine is a basic configuration for today's tasks. We are seeing some technology innovation like never before, so, if you wanna use the best tools on the market you need to acquire a machine that can run it.

Internal storage

One of the most important configurations of the notebook is related to their internal storage. In this case, a machine with an SSD is required. The reason behind this is that it is faster than the conventional HD. The minimum capacity is 128 GB. It is important to notice that it will be used mostly to run the operational system Windows.

If you can get a good SSD with a great capacity, you will be able to store a great quantity of photos, videos, documents and a lot of softwares and applications. So, it is worth it,. then again, a notebook with great cost benefits can help you on a lot of tasks and can be used for professional activities.

Video card

Also known as graphics card and GPU, the video card wil process everything that is visual on your notebook. For example, it will help you to watch videos, photos, effects, and play video games if you want to. It can be integrated or dedicated. The more advanced the video card, the more expensive the machine is.

By the way, the size of the screen is also important. A 15-inch model can go on the schoolbag, it is not so heavy, and can be used to work or to study. A bigger display has its own benefits, is more expensive, but can be used in different ways, so you need to watch your necessities before buying a notebook with these characteristics.

Conclusion

Before acquiring a notebook it is necessary to check out their configuration, the computer specifications. Be warned, it is common on the market to get a great number of machines with the same characteristics but with different prices. It is important to know your necessities and how much money you want to spend.

7 tips to get a healthy relationship with your cellular phone

 

Today is really hard to see someone who doesn't spend a lot of time using a cellular phone. The mobile dispositive is used in personal and professional matters. The technology can assist a great number of people in a lot of ways. Still, how can it affect the health of a person? And how to use it in a moderate way?

There are many questions related to the cellular phone. It's important to observe the time a person uses the dispositive in the day to day activities. According to recent research, a regular person uses the cell phone on average, seven hours a day for a lot of reasons, including navigating on the internet.

Similarly, most of us use the cellular phone excessively, to work, talk with family and friends, to participate in a group related to a subject, to sell, to buy stuff, and play games. These devices offer a great number of benefits, but in a way, it takes a lot of time in our lives, so it's important to use the technology wisely.

We need to say that a constant use of this kind of technology can distract a person in a lot of ways, harming and reducing the time in other activities. Thus, a professional could do other activities but is immersed in a web of unimportant information which can make tehm suffer in the future, including harming their health.

1 - Changing habits

A good idea is to change some habits that might distract you in your professional and personal routine. Keep the cellular phone away from your viewing angle, and put away your mobile device when you are not using it. Indeed, you should buy an alarm clock and put the cell phone in a cabinet at night, it will help a lot.

2 - Define a time limit in using your mobile phone

In this case, it's necessary to observe that spending a great time using your cellular phone can cause some health issues, like a headache. It's extremely important to use the technology in a conscious way and to use the tools in your mobile device that can assist you without the need to look at the screen all day.

3 - Digital distractions

A person who usually gets distracted by the information available on the cell phone can become stressed and anxious. So, it's necessary to turn off the alerts and notifications of the device in situations that need to concentrate on a task. A professional should always put the gadget out of his table.

4 - Choose a time to spend out of the digital environment

If someone spends a lot of time in the digital environment, he can become anxious and depressed. In this case, it's important to get out of it in a part of your day. A good idea is to go out and enjoy nature in a park, read a book, and exercise. In this way you can clean your mind and relax, which can assist in your health.

5 - Make the screen visualization easy

When a person spends a great part of the day watching the cell phone screen, it can force the eyes and harm the vision in a lot of ways. The instructions are to use a computer and not a cell phone on the professional tasks, reduce the gadget light, and take care of the ears, getting away from the headset.

6 - Information overload

In summary, you should organize your cellular phone, to use it with more efficiency. Some apps can really help to take the rains of your life, and work with more calm and efficiency. It's important to take control of the information you consume in your routine, being more proactive and avoiding information overload.

7 - Get more comfortable

When you need to use your cell phone, or even a computer, you should be comfortable. it's necessary to sit in an adequate way during your digital activities. Sit in an erect position, do some stretches during the day, and most importantly, do some exercises regularly, which can assist in getting in shape and being more healthy.

Sam Altman joins Microsoft to lead a team to research Artificial Intelligence

 

Sam Altman, co-founder of OpenAI, will work for Microsoft after being fired last friday (17) from the company that he helped to develop. The council decision was surprising. Now he will lead a search team related to the technology of Artificial Intelligence. Microsoft is the main sponsor of OpenAI, which was responsible for the creation of the ChatGPT and says that the partnership will continue.

The co-founders of the company said that the resignation of the OpenAI CEO was abruptly. Greg Brockman, also a co-founder and ex-president of the firm, renounced after Sam Altman´s dismissal and will join him in Microsoft. This important change in the startup affected the giant industry of Artificial Intelligence extremely fast.

Meanwhile, Emmett Shear, ex-CEO of Twitch, a streaming service from Amazon, will join OpenAI as a provisional CEO. It's important to say that Microsoft is the biggest investor of the tech startup that became known worldwide, after the development of the ChatGPT, a system that utilizes Artificial Intelligence, last year.

Satya Nadella, CEO of Microsoft, made a post on X, ex-Twitter, saying that the company team is anxious to meet Sam Altman and Greg Brockman. They will lead the Artificial Intelligence advanced band of Microsoft.

The details of Sam Altman´s resignation of OpenAI are obscured. The company in their announcement last week said that he wasn't really honest with the council, which consequently harmed it to fulfill their responsibilities. Greg Brockman suggested that Altman was fired due to a disagreement with the startup research team.

Infact, Sam Altman wanted to promote the development of Artificial Intelligence in a way considered more aggressive, and the members of OpenAI Council wanted to act with caution. He was pressing the company to launch some other products in the market really fast, and sell them with a great profit. However, in public, he was saying that it's important to act with caution with this kind of technology.

Toyota's new car costs R$50 thousand and take Brazilians by surprise

 

The Federal Government of Brazil, disclosed last month an action plan to encourage the automobile industry of the country, through the return of the “popular car”. Still, the principal objective of the plan is to exponentially increase the car sales, the vehicle market in the nation, and move the economy.

Hopefully, through this new plan, the Federal Government will decrease the vehicles taxes and give a great discount to popular car models of the industry companies that participate in the established program. The idea is that the new vehicles produced by these organizations will be negotiated costing less than R$50 thousand.

The Toyota model Vitz, for example, will be a threat to other popular cars like Moby and Kwid. The car is a version of the Suzuki Celerio that represents the vehicle category. Toyota´s Vitz is a smaller automobile than the old Etios, which was out of the market a long time ago. The Vitz model has 3.69 meters of length.

Similarly, is a car negotiated specially to the Brazilian consumers. The model is very comfortable, even being a compact car. Is worth mentioning that the Toyota new vehicle is bigger than the Fiat Mobi, which has 3.56 meters of length. In this way, the Vitz model has a bigger size than the French Renault Kwid with 3.68 meters.

Toyota Vitz

In addition, the new model of Toyota in relation to its mechanics, loses from its competitors. The car motor is a 1.0 of 65 horsepower. Mobi´s motor has 74 hp and Kwid has 71 horsepower when working with ethanol. By the way, when fueled with gasoline, the vehicle has 65 hp just like the Vitz model.

Thus, the Toyota Vitz model has a torch of 9 kgfm, smaller than Mobi (9,9 kgfm) and Kwid (9,8 kgfm). As a popular car, the three vehicles are very simple in their interior design. The Vitz panel is analog, it has a velocimeter, a computer screen, and alert lights. The car steering wheel is multifunctional and the window controls are closed to the warning lights and the central lock.

Besides that, the car produced by the Japanese company has air-conditioning, multimedia gadgets, USB port, and parking sensors. Is worthing mentioning that if the owner wishes, he can get additional items.

Popular car

The vice-president of Brazil, Geraldo Alckmin (PSB), announced that the Federal Government actions in direction of reducing the negotiated values of the popular car will develop the vehicle's production in the country, reducing the price of the new automobiles. A great number of tributes will be reduced by the program.

In summary, the discount will be given to cars costing up to R$120 thousand, with energetic efficiency, and industrial density. The last one is about vehicles that have a great percentual of components produced in Brazil. Is necessary to observe that the cars produced outside the country will be out of the program.

WhatsApp: Learn how to make the mobile app more safe!

 

Brazil is the world champion country in the ranks of frauds involving the messaging app WhatsApp. According to Kaspersky, an antivirus business company, they identify more than 76 thousands scams involving the tool. Fortunately, the users can protect themselves in various ways, using different kinds of resources and functions.

Still, the messaging app offers to their users, some tools that assist them to keep their privacy and security. We can talk about the authentication in too phases, and account recovery, for example. Also, Meta, the business company that owns WhatsApp, Facebook and Instagram, launched, recently, a security center.

The messaging app users can search for tips and strategies to avoid not only scams involving WhatsApp, but the spams in the application software. By the way, Meta has been worrying about not only offering their users a better experience, but a way to protect their information, data, and privacy.

At the moment, the messaging app is present even more in peoples routine, whether in conversations with friends and family, or in business reunions. Thus, it is essential that WhatsApp try to offer more security and tranquility to their users.

WhatsApp security resources

The too-phase authentication works like a user's verification in too ways. Is an additional function of WhatsApp. The objective here is to prevent the misplacement of the user´s account. This tool can be used in situations where the cybercriminals try to break into the messaging app through access code sent to them.

Thus, the software application user can create an optional password requested by WhatsApp. Is worth mentioning that it will be solicited after a confirmation of the telephone number. The messaging app will ask again for access to the user profile in case his cellphone has been robbed. He will receive a message with a confirmation code, through SMS.

The cybercriminal will then be automatically blocked to use the tool. In some cases, the user will receive a verification code in too steps. If he can't access it, that means that the cybercriminal has robbed his account and has activated the function. The user will have to wait for seven days to access his account again. In this case, he will need to click on “Forget the Pin code?” and reconfigure the numerical code through the app.

Other security resources

WhatsApp users with the Android operational system in their cellular phones can activate the option to block the software application. Through this function, the messaging app will then be liberated to the user using biometric through the mobile device. This way he can choose digital or facial recognition.

In summary, this security resource is activated by the cellular phone configuration. In the case of Apple´s users, it is possible to block WhatsApp through the function Touch ID or Face ID. They are present in the mobile device. One can choose the time of the biometry request blocking the phone in a predetermined period.

Another resource that is worthed to be mention is a function that allows the user of WhatsApp to protect their photos of unknown people. It's a good option for users that desire to have more privacy in using the messaging app. In short, it is possible to choose the contacts authorized to see the profile photo.

Conclusion

Whatsapp users also can avoid being added to unwanted groups. With this resource, they can indicate the contacts that can ́t include them in their social groups in the messaging app. It is a great tool when someone tries to add a profile insistently but the user doesn't want to be added and participate.

In conclusion, the WhatsApp central security offers to the messaging app users a great number of tips that can help him to not be involved in scams. Meta is at the moment encouraging people to denounce and block fake accounts that can be involved in frauds and publish invasive contents.

Is your business immersed in debts? Here are five tips to get you out of this situation

 

Some financial crises are inevitable. Brazil is a country where the economy has its ups and downs. There are high taxes, the clients don't pay what they owe, the company has it self their own debts. All these can ruin the organization. To help you get out of this situation. Here are five tips that might help you to get out of this financial problem and save your business.

Assertiveness and organization are essential to administrate your business and help you to get out of any financial crises. One thing that harms any company is the unprepared manager. Sometimes he tries to run the business without the experience and the know-how to make it grow, to develop.

To get the business out of trouble, you have to identify the problems that made the company go down. It's important to know what happened and the causes of the financial lack of control. With this information in your hands, you will know how to act, and put the company on the right track.

Fortunately, you can help your business to grow again. Here are five tips that might assist you in this task:

1 - Check your cash flow
2 - Establish priorities
3 - Renegotiate your debts
4 - Save your money
5 - Fight against default

First of all, you have to do a serious analysis of your business. Check all the money in and  out, the financial resources of your company. Checking your cash flow and making it real helps you to get a picture of your situation and verify eventual problems.

You have to put on paper all your debts with everything you own and all the people you have to pay. Is important to afford interest and fines. Pay first the debts that cant be renegotiated, and that have the higher interest. Maybe you need to compensate the higher debt first.

Think long term, try to pay your debts in small parts. Try to put it in your budget. If you need, make a loan with small interest. With this money, you can compensate your debts in total, fast, without any problem.

Cut all your business expenses, even the small ones, like coffee and light. Inform your team about the company situation, and the importance of saving money. Technology can help to economize. Maybe you need to automate processes. It's a good idea to reduce your budget.
Your clients may owe you a lot of money. To end this problem, you need to build an efficient system that can identify the people that have money to pay you. In this case you have to contact them. Maybe it is a good idea to offer discounts and benefits of paying at the right time.

Conclusion

There are many factors that can put your business immerse in debts. You have to identify the problems fast, and search for a better way to solve them. One option is to look for help from your counter. Another one is to get information about courses available on the internet to assist you in your business management.